TropicalBytes was born from the union between SugarBytes + Diversification. SugarBytes began by celebrating success in sugar cane farming and profiling the key elements behind that success to the greater industry. Challenges in that industry lead to broad-based diversification and TropicalBytes is a result of keeping pace with change and industry needs.

TropicalBytes follows the same winning recipe, in a larger market. It is now home to three awesome initiatives; one is our long-format articles (affectionately known as JAFF* stories) profiling a person or a topic that has the potential to enlighten, enhance and empower. The second is BYTE-SIZE INFO which are 5-10 min video clips on pertinent and phenologically-relevant topics. The third is Learn&Grow; practical, topical courses on a crop using lessons from Top Farmers – the first, on macadamias, will start in January 2025.

All have been created to equip those working the soil in a subtropical climate for excellence and success by sharing knowledge and expertise.

To date, TropicalBytes has interviewed Top Farmers and Specialists in sugar cane, macadamias and avocados. We will go on to cover a broad range of crops suitable to this subtropical environment.

Every month, a new article is published and posted to the website. Avocado, macadamia farmers and most commercial sugarcane farmers receive a link to every release via email or social media platforms.  To add impetus to the claim that farmers are soaking up these articles, the bounce rate is less than 1%.

Have a look at the JAFF (& other) Stories by using the tab above.

Quick facts about TropicalBytes:

• Every JAFF edition is a single article – holistic but quick, clear and easy to read.
• Every BYTE-SIZE info is short, focused and relevant.
• TropicalBytes is an unbiased, independent platform that farmers trust.
• All JAFF Stories and Byte-size info clips are always available on the website.
• Top farmers* tell us exactly what they do to make their operation successful including advice on what’s worked … and what hasn’t. (* we don’t interview ‘just anyone’)
• Additional research and supplementary information is used to flesh out each edition, adding value and relevance.
• Advertising is the best value for money in this market.
• Association-value boosts your Brand – this platform exists primarily to support the farmers in achieving excellence and success. If your Brand stands for that, let the farmers know by supporting this platform.
• Established and respected – TropicalBytes is 8 years old this year!
• The articles are emailed directly to almost 500 subscribers.

*JAFF is an acronym for Just Another Fantastic Farmer.

Feel free to contact us anytime should you have any questions.

Debbie (debbie@tropicalbytes.co.za)